returns from a blog

excerpts from here, an interview of Seth Godin who writes a very good blog

JS: Oh, it is the top marketing blog. I run another site that’s on that list… I think we’re around 565th. You win. Anyway, let’s talk blogs. Talk about the way yours has contributed to your individual brand, and why that’s so important.

SG: The best measure of a blog is not how many people it reaches, it’s how much it changes what you do. Changes your posture, your writing, your transparency, your humility. What blogging has done for me is made me think. I get to think about how the outside world will understand something I’m trying to do, for example.

This means, of course, that you get almost all of the goodness of a blog long before you have a lot of readers.

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